FTI : Social Media Analytics: The New Edge in Litigation

The public’s penchant for sharing connections and comments via social media is proving to be fertile ground in litigation support. Here’s how social media analytics can unveil critical insights.

Social media participation will only continue to accelerate. The use of social media tools – in the hands of researchers who know how to apply the analytics effectively – can yield insights which otherwise may never have been identified, and which can in turn inform the phases of the litigation life cycle from discovery and investigation through jury selection and trial. What normally would take attorneys and/or investigators weeks or months to uncover by other means can now be discovered in minutes. Today, complementing traditional legal strategy and intelligence gathering with these new social media tools increasingly is becoming a compelling differentiator that can confer a tangible competitive advantage.

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